Tuesday, September 22, 2009

ODI cricket's survival at stake as CT gets underway

Ashish Shukla

Johannesburg, Sep 22 (PTI) The next couple of weeks could well be the beginning of end of one-day cricket if India are knocked out early in the Champions Trophy, an event that has been called irrelevant by many current and former cricketers.

If Champions Trophy isn't going to be in its final edition, a few things would certainly be of help.

For one, India winning the trophy and finishing on top of one-day cricket rankings would be a boost even if it means the barren run of South Africa without an ICC trophy is stretched to another year.

Too much rides on India's good show for advertisers and television companies to stay interested and it isn't funny.

If India were to depart early, it would hurt Champions Trophy, and one-day cricket, very badly. As it is, there are no takers for this format of the game now. The advertisers haven't shown up.

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