TAFF WRITER 13:32 HRS IST
New Delhi, Mar 23 (PTI) Having bid a staggering over Rs 1,700 crore for buying an IPL team, Sahara will review its sponsorship to the Indian cricket team, Group chief Subroto Roy has said.
Sahara had bagged the sponsorship for the Indian cricket team for Rs 400 crore for a four-year period ending December 2009, and had agreed to continue for six more months as Board for Cricket Control in India could not find any sponsors.
In the eventuality of Sahara discontinuing the sponsorship, BCCI may find it difficult to rope in a new patron given the mad rush for the Indian Premier League.
"No, it will not. Only thing we will see is our continuation of sponsorship to the Indian cricket team. We will sit on that and we will discuss on that.
New Delhi, Mar 23 (PTI) Having bid a staggering over Rs 1,700 crore for buying an IPL team, Sahara will review its sponsorship to the Indian cricket team, Group chief Subroto Roy has said.
Sahara had bagged the sponsorship for the Indian cricket team for Rs 400 crore for a four-year period ending December 2009, and had agreed to continue for six more months as Board for Cricket Control in India could not find any sponsors.
In the eventuality of Sahara discontinuing the sponsorship, BCCI may find it difficult to rope in a new patron given the mad rush for the Indian Premier League.
"No, it will not. Only thing we will see is our continuation of sponsorship to the Indian cricket team. We will sit on that and we will discuss on that.
